Vietnam steps up tourism promotion in Australia and New Zealand
Vietnam steps up tourism promotion in Australia and New Zealand - Source : Mr Linh's Adventures
The
Vietnam National Administration of Tourism has organized a series of
promotional events in the main cities of
Australia and
New Zealand (Perth, Auckland and Melbourne) to raise the country's profile as an attractive tourist destination.
Key points common to both events
Objectives
- Attract more Australian and New Zealand tourists to Vietnam.
- Strengthen partnerships between tourism stakeholders in both countries.
- Showcase Vietnam's diverse landscapes and tourism experiences.
Strategies
- Organize large-scale events with presentations, cultural shows and B2B meetings.
- Highlight Vietnam's assets: cultural heritage, nature, gastronomy, etc.
- Promotion of access facilities: electronic visas, direct flights.
Results
- Increased awareness of Vietnam as a tourist destination.
- Development of new business partnerships between companies in both countries.
- Expected increase in the number of tourists from Australia and New Zealand.
Vietnamese Traditions promotion in Australia and New Zealand - Source : Mr Linh's Adventures
Specific features of each event
Auckland (New Zealand)
- Celebration of 50 years of diplomatic relations between Vietnam and New Zealand.
- Highlighting Vietnam's cultural diversity.
Melbourne (Australia)
Focus on cultural and historical tourism, as well as ecotourism.
Presentation of the results of a study on the preferences of Australian tourists in Vietnam.
Vietnam aims to attract a growing number of Australian and New Zealand tourists - Source : Mr Linh's Adventures
A word from Mr Linh
From Auckland to Melbourne, our journey was marked by
exciting encounters, particularly with our partners from Melbourne City. Many thanks to
Grant Keys for his invaluable support! These events, in Perth, Auckland and Melbourne, were an opportunity to showcase
Mr Linh's Adventures and
Trusted DMC. It's always a pleasure to discover these regions and strengthen our ties with our
Australian and New Zealand partners. We look forward to seeing you in Vietnam to share our beautiful culture and develop our business relations.
Conclusion
These events testify to Vietnam's determination to position itself as a key tourist destination in Southeast Asia.
By showcasing its rich heritage and facilitating access for travelers, the country aims to attract a growing number of Australian and New Zealand tourists.