Business Tourism during Tết : Challenges and Opportunities in Vietnam
Challenges and Opportunities in Vietnam
Tết, or the
Vietnamese Lunar New Year, has just concluded. This festive period, deeply rooted in local culture, poses a unique challenge for business tourism professionals. Our expertise in organizing MICE (Meetings, Incentives, Conferences, Events) events during this period allows us to share insights into the issues and opportunities it presents.
Celebrating Traditional Tet in Vietnam - Photo : Collected
A unique period for business tourism
Tết transforms the landscape of business tourism in Vietnam. This temporary metamorphosis of the country offers a different perspective for professional events. While some may see constraints, we see unique opportunities for differentiation.
Distinctive features of Tết
Tết provides an authentic cultural immersion, with the possibility of integrating traditions into corporate programs, offering exclusive team-building experiences around Tết rituals, and networking in a unique cultural context.
From a commercial standpoint, Tết offers strategic low periods allowing advantageous negotiations, exclusive services only available during this season, and the opportunity for hybrid programs combining business and cultural discovery.
Managing challenges with excellence
Our proactive approach allows us to turn logistical challenges into competitive advantages. We anticipate our clients' needs through strategic planning (early bookings of key infrastructure, privileged partnerships with open establishments, pre-identified premium alternative solutions), optimized human resource management (dedicated and motivated teams, specific training on Tết issues, suitable incentive systems), and cost control (preferential negotiations with partners, program optimization based on price variations, flexible packages tailored to budgets).
Creating added value
Our expertise enables us to design events that capitalize on the festive atmosphere, offer exclusive activities impossible at other times, and ensure a high-level professional experience.
2024 Feedback
Once again this year, our teams demonstrated their ability to turn Tết challenges into opportunities for our clients. The events organized during this period benefited from a unique setting, combining professionalism and cultural authenticity.
Our first Lunar New Year cruise of 2025 was warmly welcomed by passengers from Norway and Denmark, marking the beginning of a year filled with luck, joy, and successful journeys.
Beyond Tết: Expertise at your service all year round
Business tourism during Tết presents a significant challenge, but it is in this complexity that our expertise shines. Mastery of event logistics, in-depth knowledge of the field, and our exceptional adaptability are essential assets for navigating this demanding period successfully.
However, our expertise is not limited to the Lunar New Year. Building on the experience gained during Tết, we implement our expertise throughout the year to turn every event into a success, regardless of the period.
Whether you are considering an event during Tết or any other time of the year, our team is ready to mobilize its expertise to create exceptional MICE experiences in Vietnam.
Feel free to contact us to discover how our expertise can benefit your event projects, during Tết and beyond!