IMEX 2025 Summary Report
Success of Trusted DMC - Mr Linh's Adventures
and highlighting Vietnam's MICE potential
Our presence at IMEX 2025 was an opportunity to showcase Vietnam as a top destination for MICE events
IMEX 2025 in numbers
Over 40% of registered participants had an annual event budget between $1 million and $10 million.
Nearly 22.3% of inbound trips to Germany in 2024 were business-related, accounting for approximately 14.7 million trips.
12 million of these trips were intra-European.
Over 12 million international visitors were welcomed in Vietnam in 2023.
A 58.5% monthly increase in the number of European visitors to Vietnam was recorded in November 2023.
This edition brought together a large international community and confirmed Germany's position as a major player in Europe in this field.
A strategic platform for Vietnam and Ho Chi Minh City
Our presence at IMEX 2025, in collaboration with the
Ho Chi Minh City Tourism Promotion Center, was an opportunity to showcase Vietnam's dynamism and appeal as a top destination for MICE events. Ho Chi Minh City is rapidly establishing itself as a key player in the MICE sector in Southeast Asia, thanks to its modern infrastructure, numerous accommodation options, and unique cultural experiences. The participation of the Tourism Promotion Center underscored its commitment to establishing global partnerships and highlighting the best of the city.
Trusted DMC's local expertise: the key to success
As a leading Destination Management Company (DMC), Trusted DMC highlighted its local expertise, in-depth knowledge, and extensive network to bring our clients' visions to life in Vietnam. We understand that organizing a successful event goes beyond simply booking a venue; it's about creating an immersive and memorable experience.
Our key offerings presented at IMEX included:
Local Expertise: With years of on-the-ground experience in Vietnam, we have an unparalleled understanding of this increasingly popular destination for international tourists.
Customized Solutions: We specialize in creating tailor-made programs that meet specific objectives and exceed your expectations. Whether it's a large-scale conference, an incentive trip, or a unique team-building activity, we have the solution.
Extensive Network: Our strong relationships with local suppliers, venues, and service providers ensure seamless execution and access to exclusive opportunities.
Proven Track Record: As evidenced by our successful participation in previous IMEX and WTM shows, as well as our involvement in key events such as the VNAT's European roadshow, we have a proven track record of delivering exceptional results for our clients.
Presenting our key offerings
Vietnam: a booming MICE destination
Vietnam offers an attractive combination of modern amenities and rich cultural heritage. With increasing connectivity and a focus on sustainable tourism, it is an ideal destination for visionary event planners. Furthermore, the European market is booming for Vietnamese tourism, with a constant increase in the number of visitors in recent years.
Themes and innovations at IMEX 2025
The central theme of IMEX 2025 was "Impact," emphasizing the personalization of the participant experience through training sessions and a tailor-made learning program called "IMEXperience". Sustainability was a key topic, notably with the highlighting of best practices in certified event centers (such as in Wiesbaden), and a specific program to promote sustainable events. Innovation and transformation of the MICE sector were extensively discussed, with important announcements, launches of new resorts, convention bureaus, and market reports. Trusted DMC fully aligns with these themes, offering sustainable and innovative solutions for events in Vietnam.
IMEX 2025 in Frankfurt was a notable success
A notable success for trusted DMC and Vietnam
IMEX 2025 in Frankfurt was a notable success, with strong international participation. Trusted DMC is proud to have contributed to this success by highlighting the unique potential of Vietnam and Ho Chi Minh City. The professionals present benefited from a rich program of meetings, innovations, and training adapted to a rapidly evolving market. We look forward to transforming our clients' visions into an unforgettable reality in Vietnam.