Key trends in wellness travel in Vietnam in mid-2025
As of mid-2025, the wellness travel market in Vietnam is experiencing significant growth, positioning the country as a leading destination by leveraging its natural and cultural assets. Both Vietnamese and international travelers are seeking experiences that go beyond simple tourism, focusing on health, rejuvenation, and connecting with local nature and culture. The market is projected to reach $11.7 billion by 2033, with a compound annual growth rate (CAGR) of 8.84% for the 2025-2033 period.
General market trends
The growth of wellness tourism in Vietnam is notable, with an average annual rate of 12% to 15% since 2017. The country welcomed over 12 million international visitors in the first seven months of 2025, indicating a strong recovery and increased interest. Vietnam is increasingly positioning itself as a luxury destination, with demand for high-end resorts, private villas, and personalized experiences. The clientele is diverse, including international tourists (from Europe and Russia), overseas Vietnamese, and Vietnamese nationals. Rising living standards and an aging population also contribute to this development. Wellness offerings now extend beyond massages to include holistic and personalized experiences that combine physical and mental health.
Escape from everyday life in a Wellness Retreat - Photo : 4 Seasons Resort - Hoi An
Specific trends and activities
Wellness tourism in Vietnam is based on three major trends: integral wellness resorts, traditional medicine and local therapies, and immersion in nature and "slow travel".
Resorts focused on integral wellness offer 5- to 14-day detox programs that combine yoga, intermittent fasting, and green juices. Suites and villas, often with private pools and views of the sea or mountains, are designed to promote rejuvenation. Additionally, high-tech fitness centers offer cardio machines and HIIT classes with personalized coaches.
The integration of ancestral practices is a key strength of Vietnam, with massage cabins that use local medicinal plants like turmeric and lemongrass. Mud baths in Nha Trang and hot springs in Quang Hanh are recognized for their therapeutic benefits on joint pain, and certified practitioners also offer acupuncture and reflexology sessions.
The "slow travel" trend includes guided hikes in the primary forests of Ba Bể and Phong Nha, combined with meditation sessions. Stays in eco-lodges or agroecological farms allow visitors to participate in rice and fruit harvesting, while live cooking workshops use ingredients harvested on-site.
Treat yourself to an invigorating escape focused on physical and mental wellbeing - Photo : Alba Wellness Valley - Hue
Innovations and emerging formats
Emerging innovations and formats are also present in the market.
These include off-the-grid digital detox retreats in the forests of Ba Vi and Pu Luong, featuring programs without electronic devices.
Sound therapy and gong baths are integrated into mountain retreats in Đà Lạt to promote deep relaxation.
Community wellness villages near Huế combine cooperative accommodations, permaculture, and mindfulness workshops.
Additionally, there are incentive travel programs that incorporate morning rooftop yoga classes, organic farm visits, and healthy cooking workshops. "MICE + wellness" packages are also available, which combine outdoor team-building sessions, pharmacobotanical spas, and mental coaching.
Cycling at An Lam Retreats - Ninh Van Bay on Hon Heo Peninsula - Khanh Hoa Province
Focus on wellness destinations
Vietnam features a variety of wellness destinations, each with its own advantages.
Phu Quoc is known for its luxury seaside spas and pristine beaches with marine treatments, with Anantara Phu Quoc Resort being a prime example.
Da Nang/Hoi An offers urban and seaside wellness with easy access to both the sea and culture, and the Four Seasons The Nam Hai is a benchmark establishment in the area.
The mountain destinations of Sapa or Ha Giang are distinguished by their clean air and high-altitude yoga retreats, exemplified by the Topas Ecolodge.
Da Lat is known for its temperate climate, thermal waters, and flower gardens, which are suitable for thalassotherapy, and the Ana Mandara Villas Dalat is an emblematic establishment there.
Other key players that enhance the offerings include Alba Wellness Valley by Fusion near Hué, Avana Retreat in Mai Chau, and Six Senses Con Dao, all of which integrate cultural heritage and sustainability.
A rapidly changing market
The wellness travel sector in Vietnam in mid-2025 is a dynamic and expanding market. It is characterized by a diverse range of treatments and activities that blend tradition and modernity to meet the growing demand from both local and international tourists. Mid-2025 marks a period of consolidation and growth, confirming Vietnam's position as a top choice for travelers seeking meaning and serenity
Main Sources :
VNeconomy : https://vneconomy.vn/techconnect/wellness-tourism-market-growth.htm
Tuoi Tre News : https://news.tuoitre.vn/wellness-tourism-all-the-rage-in-vietnam-1032506021504475.htm