The Asia Pacific Incentives and Meetings Event (AIME), to be held from February 10 to 12, 2025 at the Melbourne Convention and Exhibition Centre, has established itself as the must-attend event for the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector in the Asia-Pacific region.
 

Since its creation in 1993, AIME has established itself as the most important trade show dedicated to business travel and MICE tourism in the Southern Hemisphere. The event has played a crucial role in the development of trade relations between Australia and emerging Asian markets.

The theme of AIME 2025 is “We Matter!”, which highlights the crucial role of the business events industry as an engine of global economic growth. The knowledge program, led by BEAM founder El Kwang, kicks off on February 10 with renowned speakers and thought leaders addressing around 1,600 event professionals. There will also be a series of presentations and workshops covering topics such as digital event technology, sustainable practices and global market trends. Needless to say, the event offers numerous networking opportunities for buyers and exhibitors to interact directly.

AIME 2025 is expecting around 650 international buyers and 4,500 visitors, with more than 600 exhibitors representing various sectors such as hospitality, technology and tourism. Participants will have the opportunity to attend over 20,000 meetings scheduled during the event.
 

The joint participation of these two family-run structures marks a significant step in Vietnam's development strategy in the business tourism market. As major players in Southeast Asian tourism, they bring complementary expertise to the table:
- Trusted DMC has forged a reputation for excellence in the organization of high-end business trips and “bleisure” (business + leisure) in Vietnam and Southeast Asia. It is a leading destination management company specializing in crafting unforgettable Meetings, Incentives, Conferences, and Events (MICE). From the initial concept to the final farewell, Trusted DMC guides clients every step of the way. Their experienced team expertly manages every detail, from sourcing the perfect venue and securing top-tier accommodations to coordinating seamless transportation and providing exceptional on-site support.
Trusted DMC is committed to delivering exceptional value and exceeding expectations.
At Trusted DMC, a belief is held in creating experiences that resonate. They are your trusted partner in crafting unforgettable journeys that leave a lasting impression.
 - Mr Linh Adventures is recognized for its expertise in authentic experiences and ecotourism. This Hanoi-based company and tour operator has been offering its expertise to Trusted MDC for many years.
 

By 2025, Vietnam will be a leading bleisure destination. By combining Trusted DMC's expertise in responsible bleisure with that of Mr Linh's Adventure in authentic experiences, we offer companies an innovative solution combining work and discovery in Vietnam. Our strategic partnerships in Australia open up new prospects for growth.
AIME 2025 takes place in a particularly favourable context, as Vietnam is experiencing a renaissance in business tourism and links between Australia and Vietnam are strengthening, as witnessed by the recent Vietnam-Australia Travel Symposium 2024.

The presence of Trusted DMC and Mr Linh's Adventure - two major players in Vietnamese tourism - at AIME 2025 is a perfect illustration of Vietnam's rise as a preferred destination for business tourism in Southeast Asia, combining logistical excellence, authentic experiences and environmental commitment.

Practical informations : Booth C3 – E-mail – Website
 

For a deeper dive into Trusted DMC previous engagements in Australia, please have a look here : Video clip
Or visit :
Vietnam Tourism Promotion in Australia
Vietnam Steps Up Tourism Promotion in Australia & New Zealand
Roadshow by Vietnam Tourism Department at Melbourne & Perth