The ASEAN Tourism Forum 2025: A strategic meeting place for tourism in Southeast Asia
Launched in 1981 in Kuala Lumpur, the ATF was created to promote the ASEAN region as a unique tourist destination.
ATF in a nutshell
For over 40 years, the
ASEAN Tourism Forum (ATF) has been one of the major tourism events in the Asia-Pacific region. The 2025 edition is part of ASEAN's ongoing post-pandemic recovery efforts. The event, which has become a must-attend for key players in regional tourism, will take place
from January 15 to 20, 2025, at the Persada Johor International Convention Centre in Johor, Malaysia.
ATF 2024 - Vientiane, Laos - Trusted DMC was there ! Credit : Mr Linh's Adventure
The challenges of the 2025 edition
- Strengthening inter-ASEAN tourism connectivity
- Developing sustainable and responsible tourism
- Digitizing the tourism sector
- Adapting to travellers' new post-Covid expectations
- Promoting emerging ASEAN destinations
Opportunities for participants
The show offers a unique opportunity to network with over 2,000 tourism professionals, access a network of international buyers via TRAVEX, and keep abreast of the latest trends in the Asian market. It's the ideal place to develop strategic partnerships and materialize new business opportunities.
Networking at ATF 2024 - Credit : Mr Linh's Adventure
Strategic participation of Trusted DMC
As part of the ATF, The ASEAN Travel Exchange (TRAVEX) is a trade platform designed to enable ASEAN buyers and sellers to connect with each other and explore a diverse range of destination-related products and services.
Trusted DMC and Mr Linh's Adventure will be there with a complementary dual approach.
Trusted DMC (B2B) with its strengths
- Recognized expertise in bleisure tourism
- Complete geographic coverage: Vietnam, Laos, Cambodia, Thailand and, more recently, Indonesia
- Specialization in responsible and sustainable tourism
- Tailor-made solutions for high-end business tourism
- Established network of professional partners throughout Southeast Asia
Mr Linh's Adventure (B2C) with its distinctive strengths
- Proven operational excellence in adventure tourism
- Particular expertise in North Vietnam (Ba Be, Cao Bang)
- Distinctive offer of authentic experiences and homestays
- Highly personalized customer service
- Strong expertise in managing multinational groups
See you at ATF 2025 ! Credit : Mr Linh's Adventure
Strategic opportunities at ATF 2025
ATF 2025 will be an opportunity for the two family-run businesses to present a comprehensive, tailor-made offering for the Asian market. Thanks to Trusted DMC's expertise in bleisure tourism and responsible tourism, coupled with Mr Linh's Adventure's operational excellence in adventure tourism and authentic experiences, we are able to offer a unique solution to meet the needs of all our customers, whether they are tourism professionals or individual travellers. Our extensive geographical coverage, strong network of partners and commitment to quality service enable us to create unforgettable experiences throughout Southeast Asia.
ATF 2025 represents a major opportunity to showcase this dual expertise and strengthen the positioning of both structures in the rapidly transforming ASEAN tourism market.
Stay tuned!
We'll be giving you more practical information soon.
In the meantime, you can contact us by e-mail or telephone